Public Relations Specialist

Loading state data...

Loading state data...

  Career Profile

Public Relations Specialist

What they do

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Also Called: Communications Specialist, Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist), Communications Specialist, Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)

$38,570
Starting Salary (2023)
$66,750
Median Salary (2023)
6.1%
Projected Job Growth
275,550
Employment (2022)

Typical Tasks

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.

A day in the life

What kind of work is this?

Enterprising
Business based Work
Artistic
Conceptual, Creative Work
Social
Working with people

What personality traits do you need to succeed?

Attention to Detail
Integrity
Initiative
Dependability
Persistence
Stress Tolerance

What key skills are needed for this job?

Speaking
Active Listening
Writing
Reading Comprehension
Social Perceptiveness
Coordination

Expected Knowledge

Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Common Activities

Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.

More Info

What can I do with this major? Logo

Explore 106 major profiles, common career paths and strategies to maximize opportunities.

Visit Site
My Next Move logo

Search career information in detail by keywords, browse by industry, or via your interests.

Visit Site
Career OneStop Logo

Explore career options, find training and education, plan for your job search and find local help and services.

Visit Site
BLS OOH logo

The Occupational Outlook Handbook - browse occupations and resources and explore occupation groups.

Visit Site
O*NET logo

The nation's primary source of occupational information. Complete data and information breakdowns for all careers.

Visit Site